ABW Fashion Blog | Sponsor Feature: Fufu's Kitchen
We are honored to have the best sponsors be apart of A Blessed Wardrobe (ABW) productions.
Why did we choose Fufu’s Kitchen to be our sponsor? Here’s what you need to know about Fufu’s Kitchen:
Q) What does your company do? How has your journey been thus far?
My company is Fufu’s Kitchen and what I do is share recipes I have learned through my Middle Eastern American upbringing to my audience. I have been doing so for a little over two years and it brings me so much joy. It has been challenging at times but more so rewarding to be pursuing my passion and making a difference to others.
Q) What inspired you? What is your “why”?
I moved away to a different state after getting married and wanted to be reminded of home so I started documenting my mom’s recipes and experimenting in the kitchen. It is one of my favorite places to be. I have always loved cooking and baking especially. I even worked in a bakery for ten years where I learned so much. I continue to do this day in and out because it is what I love. Everyday I receive kind messages from people who say I inspire them in the kitchen and they love my recipes. That keeps me motivated more than anything.
Q) What differentiates you from your competitors? What are some challenges that your consumers are facing right now and that you can help with?
I engage with my audience throughout the day. I truly care to help. A majority of my audience is female and as a female myself I know that it can be hard to juggle so many roles. I know my consumers truly appreciate it when I post quick recipe ideas that are both healthy and delicious. That is something I can offer since I am a health-conscious and busy person myself.
Q) How was your experience collaborating with ABW? How else do you practice charity?
ABW was great to work with and I was honored to help such an awesome charity event. I actually have an annual charity event of my own known as Fufu’s Friendsgiving and this year it supported Muhsen which is the same charity ABW helped too! I am truly humbled and thankful for all of Allah’s blessings and I completely believe in paying it forward and using my platform to help others.
Q) What can we expect from your brand in the future?
I have plenty of things in mind. Goals that I would love to fulfill and avenues I would love to explore. I will continue to create recipes for my audience that are true to my identity and my passion on fufuskitchen.com. I may host a few cooking classes in the near future and/or come out with another ebook. There are endless opportunities alhamdulillah.
Heifa the Founder of Fufu’s Kitchen
