ABW Fashion Blog | Sponsor Feature: Niswa Fashion
We are honored to have the best sponsors be apart of A Blessed Wardrobe (ABW) productions.
Why did we choose NISWA FASHION to be our sponsor? Here’s what you need to know about niswa fashion:
Q) What does your company do? How has your journey been thus far?
Niswa Fashion is a modest clothing brand for women by women. Our humble beginnings were from the basement of my home and since then we've come a long way! We slowly built our brand from ground up and it expanded in a way we could have never imagined. Niswa has become a global brand alhamdulillah and we hope that we can continue to provide for and inspire women everywhere.
Q) What inspired you? What is your “why”?
Growing up I've always wanted to and aimed to dress modestly because of my faith. Going out to shop in mainstream stores was always such a challenge. I would have to add sleeves, hem skirts, buy lining and it was just so annoying to have to alter clothes so often. I wanted to have options of buying modest clothing without having to change it separate from the standard black abaya and hijab set.
Q) What differentiates you from your competitors? What are some challenges that your consumers are facing right now and that you can help with?
Niswa's dedication to modesty and customer service really sets us apart. There are other brands out there, but they don't reach the standards that we set for ourselves. Some challenge we face is catering to consumers who can't spend a lot on products. Our production cost is usually at a certain level and we are trying to make it so people of all socioeconomic status can easily afford our products.
Q) How was your experience collaborating with ABW? How else do you practice charity?
Our collaboration with ABW was definitely quite a unique experience. We didn't really know what to expect but were happy to be able to give back to the community. Usually we donate a portion of our sales to charity organizations, so this was a different way to experience charity more actively.
Q) Who is your favorite clothing designer?
I appreciate and have a really nice feel for Kate Spade. The prints and silhouettes of the clothing are really fun and unique and the bags are great for the modern woman.